Brand Watch: Activist Eyewear

13 Apr

The greatest thing about the development of social networking is that it’s so much easier to touch base and discover exciting new people and brands. The latest discovery via Twitter has been Eyewear brand Activist Eyewear. Brooklyn crafted and Japan crafted this brand prides itself on authentic influences of the streets that surround them in New York and work alongside high skilled craftsmen to bring its customers cutting edge products.

 

The unisex products are very thoughtfully produced and each style is produced on a limited run with 718 pieces made in each colour way which is homage to their hometown area code. Once it’s sold out, that’s it! It’s a great concept especially if you are like me and love to key pieces you won’t find every other person on the high street with.

No brand these days is making waves if it isn’t experimenting with some sort of new technology and Activist is no different. The frames of their eyewear is deigned with an innovative design named Split-Fit which is designed to relieve pressure from the temples and ear area which you often get from ill fitting generic frames. The split design is crafted specially to provide comfort and a secure fit.

Activist Eyewear very kindly gave me personalised edition of their SS12 Lookbook and I’ve picked out some of my favourite pieces. (Click on images to enlarge.)

 

For me the Krieger frame is my number one pick, available as an optical or sunglasses frame and in four colour ways. I love the white and the pop of extreme polarised ActiVIZm lenses. All frames are available in four colour ways and are the perfect way to finish off any SS12 outfit.

Follow Activist Eyewear on Twitter

 

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